Packaging, Perception, and the Path to Purchase
The packaging conversation in wine goes beyond carbon footprint or recyclability—it’s decided at the shelf, in the shopping basket, and by the consumer. As alternative formats like cans, bag-in-box, and lightweight glass gain traction, the industry faces new questions: What do consumers actually want? What will retailers stock? And how do sustainability goals stack up against cost, product protection, and brand identity?
In the final debate of our Packaging Series, SWR Research Director Dr. Peter Stanbury leads a conversation with industry experts on the trade-offs shaping packaging decisions today. From resistance in premium markets to success stories in supermarkets, they explore what it takes to make sustainable wine packaging work—for both the planet and the bottom line.
Speakers:
- Casey Augeri – Senior Culinary Program Manager, Whole Foods Market
- Barry Dick MW – BWS Global Bulk Wine Sourcing Manager, Waitrose & Partners
- Madalena Moreira – Oenologist, Encirc
- Gary Pickering PhD – Professor of Biological Sciences and Psychology, Brock University
Featured members
Waitrose & Partners
Retailer
Whole Foods Market
Retailer
Encirc
Supplier
